When most people think about the applications of waxes in the personal care and cosmetics industry, they probably think about the (often painful) hair removal process. While this is certainly an important use of wax products, the truth is, waxes can be found in nearly every personal care and cosmetics product on the market, from lipsticks to mascaras to hair conditioners.
Waxes have a number of properties which make them ideal for use in personal care and cosmetics applications. They act as thickeners and solidifiers, emollients and emulsifiers, and stabilizers and plasticizers. For consumers, these characteristics translate to longer lasting color cosmetics, smoother and softer skin, and increased volume and hold.
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