While few consumers know the science behind flavors and fragrances, they know what they like – and those aromas and tastes drive their buying decisions. These factors offer opportunities for extending lines and creating new products. Science can change a food's flavor, for instance, by changing its smell yet keeping its taste similar. Changing the color can change consumer expectations.
Year over year, the flavors and fragrances industry continues not just to thrive, but to grow. Artificial, natural, and nature-identical flavorants can be combined with numerous fragrances – essential oils, natural extracts, or aroma chemicals – to create an ideal eating experience. Sample preparation, detection and analysis are some of the steps needed to create products that capture consumers’ senses.
With 35+ years as a global search leader, Ropella has proven (many times over) to be well-versed at delivering the most advanced search execution capabilities, solving the most challenging needle-in-a-haystack searches, and managing talent selection and development as a primary asset for ROI.
As a bestselling author of The Right Hire and a highly-experienced practitioner, Patrick Ropella developed the SMART Search System®, regarded as one of the most well-respected, talent-centric executive search solutions available.
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