The part of our brain which processes aromas is directly connected to those areas which process memories and emotions; our other senses do not have these connections. As a result, sense of smell can be one of the strongest triggers for memories and emotions. Whether it’s the smell of fresh cut grass or Grandma’s sugar cookies in the oven, aromas add depth and flavor to our lives.
Aroma chemicals enrich not just candles and perfumes, but also packaged food and drink, cosmetics, and general atmospheres (like at Disneyland, where they pipe in scents to complement your surroundings). Odorants are key in alerting us to potential dangers, such as the mercaptan liquid in natural gas.
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